Lily Family

A prelaunched health care app that helps families who become caregivers stay organized, discuss, and keep track of what truly matters with innovation, empowerment and automation.

Story

Many people are thrown into taking care of an ill family member and feel overwhelmed by the lack of knowledge of caregiving, resources, time and organization.

Problems
01.
1 in 6 working Americans report assisting with the care of an elderly or disabled family member, relative, or friend.

02.
There are 47.8 million elderly patients (65>) in the US.

03.
1 in 8 Americans aged 40 to 60 spend the same amount of time caring for their parents as they do raising their children.

04.
Caregivers have been shown to have more back issues, headaches, and weaker immune system than non-caregivers.

Solutions
01.
To organize better, communicate better, and automate aspects of caregiving.

My Role

UX/ UI Designer

01.
Design a website to launch the beta phase and future product of Lily Family.

02.
Design a marketing strategy and its materials to reach its target audiences (any medical related promotion is not allowed in most hospitals).

03.
Design App store and Google Play store images to launch the app through each platform.

My Partners

UX Research Team, Strategy Team, Copywriters, Graphic Designers

Website Design

Ideation and continous iterations of home page, product page, coming soon page, FAQ page, pricing page, download page, 404 page, resource center page, contact us page, footer design and header design.