Family Summer
A kids program focusing on summer outdoor family activities for Target 2025’s Bullseye department product line.Project Duration: 2 months
Ideation - Development Duration: 3 weeks
My Role: Product Designer
Cross-functional Team: Product Development Manager, Production Artist, Product Development Specialist, Supply Chain Coordinator
Client’s Direction
Note: Moodboard cannot be disclosed due to NDAArea of Focus
Trend: Sweets and Stripes
Material: Plastic, Silicone & Inflatables
Finish: Matte
Form: Novelty
Nice to Have: Functional & Fun
Constraints
Cost: Retail price range of $1 - $5
Time: 3 weeks from ideation, while managing 3 other programs with the same timeline
Safety: UV light protection & adherence to children's product safety standards
Product Development Highlights
After conducting market research on relevant trends and combining it with the client’s vision, I led a brainstorming session with my cross-functional team and came up with these ideas.
TERRY TOWEL DRAWSTRING BAG
Soft, absorbent, quick-drying, and perfect for carrying wet items or wiping off after a swim, while being stylish, breathable, and lightweight for outdoor activities.
FLOATING SUNGLASSES STRAP
Floating sunglasses straps with floaty charms for children keep sunglasses secure, prevent sinking, and add fun, colorful flair for water activities.
NEOPRENE FLYING DISC
Neoprene is durable, soft, and water-resistant, making it perfect for safe, fun play in any outdoor setting.
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Neoprene is durable, soft, and water-resistant, making it perfect for safe, fun play in any outdoor setting.
MODULAR WATER/SAND TABLE
The legs of the table come off for flat packing and easy storage. The design vision aimed for an inflated texture and look.
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The legs of the table come off for flat packing and easy storage. The design vision aimed for an inflated texture and look.
