Costco
A redesign of Costco’s e-commerce homepage.
Story
It is predicted that worldwide e-commerce sales will approach $5.5 trillion by 2022. This number will continue to increase over the years.
Problem
01.
In 2017, Costco’s e-commerce accounts for 4% of its total sales. In 2020, demand for online shopping increased significantly due to COVID-19 pandemic.
Customers of Costco still prefer to shop at its warehouse due to its poor website navigation and overall online shopping experience.
01.
In 2017, Costco’s e-commerce accounts for 4% of its total sales. In 2020, demand for online shopping increased significantly due to COVID-19 pandemic.
Customers of Costco still prefer to shop at its warehouse due to its poor website navigation and overall online shopping experience.
Solution
01.
Remove the clutter on its current homepage.
02.
Organize products by deals.
03.
Emphasize online services offer by Costco by bringing attractive services to its homepage.
01.
Remove the clutter on its current homepage.
02.
Organize products by deals.
03.
Emphasize online services offer by Costco by bringing attractive services to its homepage.
Users
Interviews were conducted with three Costco consumers.
The Competitors
Ideations
Iterations
Final Design
Results
01.Users were attracted by the deals and savings offered.
02.
Users were surprised that Costco offers quick delivery options.
03.
Users felt the ability to browse without feeling overwelmed.
04.
Potential consumers of Costco became more interested in signing up for its membership.
Next Steps
01.Insert product images, ideally rephotographed.
02.
Ideate on the full Costco’s e-commerce website and do another round of user testing.